SEO, or Search Engine Optimization, has become a necessity in today’s online centric world. Your website design, user experience, site performance, social media accounts, branding, reviews, and even neuroscience all have a huge role in how well you rank on Google. Turning shoppers into buyers is the key to your online success.
Check out these stats and you’ll see why SEO is a necessity:
- Google owns 90% of the global search market
Bing and Yahoo! come in at a close 9% combined - There were 656 updates to Google’s search algorithm in 2013
That’s just under 2 per day - 75% of users don’t go past Page 1 on Google
The other 25% are looking up how to make cat videos
And with the ongoing algorithm updates of Panda and Penguin (actual names, not ours), it can happen at any time that your website is gone from any search result.
There are over 200 factors with up to 50 variations (200 x 50 = 10,000) involved when Google produces results for a user, so choosing a “straight path” can’t happen. Each SEO Strategy starts with a base foundation first, then is expanded and customized for your business needs. It doesn’t matter if you have an existing site or are building a fresh one, this is where we start:
Site Audit
A comprehensive audit is done to your site to see where your site is at and what needs to be completed in both SEO best practices, user experience, and lead generation. Getting your site up to speed with current practices will solidify the authority of your site.
User Experience (UX)
By creating a user experience that won’t be forgotten, it sets you up to be an automatic authority to your users and to Google.
Keyword Research
Using a few tools of the trade is just one half of doing keyword research. The other half is putting fingers to the keyboard and creating a few misspellings along the way.
Website Content
Content on your website is the absolute king of your SEO Strategy. We’ll analyze your website for quality text, visuals, and user experience to turn those shoppers into buyers.
Business Listings
Your storefront is a key player in have a solid SEO Strategy. Getting your business on the major directory sites will build authority and validity for your website.
Social Media
It’s no surprise that social media is all the rage in today’s world. By helping you choose the right social media outlets, we’ll set up your accounts (if needed) and we can help with a !social media campaign strategy! for you as well.
Continual Monitoring
Knowing how your website is performing in the search results and for overall user experience is the most important aspect of any SEO Strategy. You’ll receive monthly website performance reports and be notified of any recommendations that could help improve your website.